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Artwork guide: supplying a logo we can use

The right logo file is the difference between a crisp, sharp finish and a blurry one. Here’s what to send, what to avoid, and what happens before your logo goes on a product.

  • 3 min read
  • 5 steps
  • File checklist included
Designer checking a Riverside Constructions logo on screen and on paper beside embroidered polos, a cap and thread colours

In short

  • Send a vector file — AI, EPS, SVG or PDF — if you have one.
  • If not, send the largest, highest-quality image you can find.
  • Tell us your brand colours, logo size and where it goes.
  • Check the proof carefully before you approve it.
BestVector filesAI · EPS · SVG · PDF (vector)

Scale to any size without losing quality. Ideal for embroidery, printing and engraving.

UsableHigh-resolution imagesLarge PNG · large JPG

Can work for printing at the right size. May need redrawing for embroidery or engraving.

AvoidLow-quality copiesScreenshots · website or email images · Word files

Usually too small or blurry to reproduce cleanly on a product.

1Send a vector file if you have one

A vector logo is built from shapes rather than pixels, so it stays sharp at any size — from a cap front to a full back print. If your logo was made by a designer or printer, they’ll usually have it as an AI, EPS, SVG or PDF file.

2If not, send the best version you have

No vector file? Send the largest, clearest image you can find — ideally the original file rather than a copy saved from a website, email signature or social media. Send it as a file attachment rather than pasted into a document, so nothing is compressed.

3Tell us your colours

Colours can look different on screen, on thread and on fabric. If you have brand colour codes — Pantone, CMYK or hex — include them. For embroidery, we match your colours to the closest thread colours available.

4Tell us the size and placement

Let us know where the logo should go and roughly how big — left chest, back, sleeve, cap front or an engraving plate. Size affects how much detail will show, especially for embroidery, where very fine lines and small text may need simplifying.

5Check your proof

Before anything is produced, you’ll receive a digital proof showing your logo, colours, size and placement. Check spelling, colours and positioning carefully — once you approve the proof, it becomes the reference for your order. If your logo needs redrawing or setting up for embroidery, we’ll let you know before production.

Artwork requirements sheetPDF · File types, colours and logo set-up Download

Ready to send your logo?

Our team can check your artwork and help with decoration, quantities and pricing.